In this chapter, I turn to Pepsi Jazz, exploring how the relationship between the brand, the campaign, jazz music, and jazz discourses come together to create meaning—for the product, for consumers, and for jazz music. I focus on key tropes of meaning at play in the 60-second spot: diversity, agency, and sexuality. First, I propose that the spectacularization of ethnic and cultural diversity in the Pepsi Jazz spot reflects PepsiCo’s overarching corporate emphasis on diversity in their marketing and advertising, while at the same time playing with discourses of jazz as a collaborative, syncretic, and democratic music. I draw on Albert Murray’s influential collection of essays, “The Omni-Americans: Some Alternatives to the Folklore of White Supremacy”, proposing that Pepsi positions “Jazz” as an Omni-American soft drink. Second, I address the significance of individual agency in the advertisement. I use Michel de Certeau’s essay, “Walking In The City”, to examine how the advertisement’s narrative and soundtrack work together to construct the heroine’s individual agency in the ad, and to explore how her agency becomes crucial to the demographic targeting of the “Pepsi Jazz” campaign. Finally, I problematize the use of “indulgence” as a marketing theme, and argue that the undoubtedly well-intentioned intersection of indulgence, agency, and diversity in the Jazz ad is predicated upon some uncomfortable jazz discourses of race, sex, and social deviance.